Marketing Services Built for Roofers

At Roofing.Marketing, we understand that roofing is a hyper-local business. Your customers are searching for "roofers near me" or "roof repair in [city]" — and we make sure your company is the first result they see. Our SEO strategy is built specifically for the Canadian roofing industry, targeting the keywords that drive high-intent leads to your website.

We start with a comprehensive audit of your current online presence, then build a custom strategy that includes Google My Business optimization, local citation building, on-page SEO, technical SEO, and a roofing-specific content plan. Our team stays on top of Google's ever-changing algorithm so you don't have to.

Beyond local SEO, we also target competitive national and service-area keywords. Whether you specialize in asphalt shingles, metal roofing, flat roofs, or emergency repairs, we optimize your site to capture search traffic for every service you offer. Our proven process has helped over 500 Canadian roofing companies increase their organic leads by an average of 340%.

Google Ads is one of the fastest ways to get roofing leads, but it's also one of the easiest ways to waste money if you don't know what you're doing. Roofing keywords can cost $30–$80 per click in competitive Canadian markets. Our PPC specialists build campaigns that convert clicks into booked estimates — not just website visitors.

We manage Search, Display, and Google Local Services Ads (LSAs) with a focus on lead quality and cost-per-acquisition. Our AI-powered bid optimization adjusts your bids in real-time based on weather patterns, seasonality, and conversion probability. We've reduced cost-per-lead by an average of 52% for our roofing clients.

Every campaign starts with deep keyword research focused on roofing-specific intent. We create ad copy that speaks directly to homeowners facing roof leaks, missing shingles, or planning a re-roof. Combined with landing pages optimized for conversions, our PPC clients see an average ROAS of 8:1 within the first 90 days.

Roofing is a visual business — and social media is where homeowners go to research contractors, see before-and-after photos, and read reviews. Our social media marketing team creates a tailored strategy for your roofing company across Facebook, Instagram, and LinkedIn that showcases your craftsmanship and builds trust with potential customers.

We don't just post randomly. We build a content calendar filled with project showcases, educational content, seasonal tips, customer testimonials, and community engagement posts. Our content is designed to position you as the trusted roofing expert in your market, not just another contractor trying to sell a roof.

We also manage paid social campaigns — Facebook and Instagram ads targeted to homeowners in your service area based on home age, property value, and renovation intent. Our retargeting campaigns bring back website visitors who didn't convert, keeping your brand top-of-mind until they're ready to book.

Your website is your 24/7 sales rep. Most roofing websites look the same, load slowly, and fail to convert. We build custom websites designed specifically for roofing companies — with conversion optimization built into every pixel. Every element, from the hero section to the contact form, is engineered to turn visitors into leads.

Our roofing websites feature prominent phone numbers, instant quote forms, before-and-after galleries, service area pages optimized for local SEO, mobile-first design (over 70% of roofing searches happen on mobile), and fast load times. We also integrate with your CRM and scheduling tools so leads flow directly into your pipeline.

We don't stop at design. We specialize in Conversion Rate Optimization (CRO) — A/B testing headlines, CTAs, form fields, and page layouts to maximize the percentage of visitors who contact you. Our roofing clients see an average conversion rate increase of 85% within 6 months of launching a new site.

Most roofing companies collect email addresses and phone numbers — then never follow up. That's a goldmine of missed revenue. Our email and SMS marketing automation turns your contact list into a predictable lead generation machine. We build automated campaigns that nurture leads from first inquiry to booked estimate, and keep past customers coming back.

Our email sequences include welcome campaigns for new subscribers, seasonal maintenance reminders (spring inspection, winter prep), post-service follow-ups, referral requests, and re-engagement campaigns for cold leads. Each email is written with roofing-specific messaging that resonates with homeowners.

SMS marketing is where the real magic happens. Text messages have a 98% open rate, and homeowners respond faster to texts than emails. We build SMS campaigns for appointment reminders, estimate follow-ups, promotional offers, and emergency service alerts. Our clients see an average 40% increase in estimate-to-close rates when SMS is added to the mix.

Roofing.Marketing has developed a suite of proprietary AI-powered tools that give our clients a significant competitive advantage. While other agencies use generic marketing tools, we've built AI solutions specifically for the roofing industry — trained on millions of data points from Canadian roofing campaigns to optimize every aspect of your marketing.

Our AI Lead Scoring engine analyzes every incoming lead based on 50+ signals — including weather patterns, property data, seasonality, and engagement history — to tell you which leads are most likely to convert. Stop wasting time on tire-kickers and focus your sales team on high-probability opportunities.

The AI Budget Optimizer automatically shifts ad spend between channels based on real-time performance, seasonality, and market conditions. Our AI Content Generator creates SEO-optimized blog posts, social media content, and ad copy tailored to your roofing business. And our AI Competitor Intel tool monitors your competitors' strategies and alerts you to opportunities and threats.

In the roofing industry, your reputation is everything. Homeowners read reviews before calling any contractor, and a single bad review can cost you thousands in lost business. Our reputation management service helps you build, monitor, and protect your online reputation across Google, Facebook, HomeStars, Yelp, and every other platform your customers use.

We implement automated review generation campaigns that prompt satisfied customers to leave reviews at the right moment — typically right after a successful job completion or positive interaction. Our system makes it effortless for happy customers to share their experience, dramatically increasing your review volume and overall rating.

We also monitor every platform for new reviews 24/7 and provide templated response strategies for both positive and negative reviews. Our AI-powered sentiment analysis detects emerging issues before they become public problems. For negative reviews, we help you craft professional responses that show potential customers you care about quality and customer satisfaction.

Content marketing is the long game that pays off exponentially. Every blog post, video, and infographic we create for your roofing company serves double duty — it educates potential customers and boosts your SEO rankings. Our content strategy is built around the specific questions homeowners ask before hiring a roofer, from "how much does a new roof cost?" to "what's the best shingle for Canadian winters?"

We produce a variety of content formats optimized for different stages of the buyer's journey. Blog posts capture search traffic and build authority. Video content — including project walkthroughs, educational how-tos, and customer testimonial videos — drives engagement on social media and your website. Infographics and guides become lead magnets that grow your email list.

Every piece of content is grounded in SEO best practices and roofing industry expertise. We research the keywords your potential customers are searching for, then create content that answers their questions and positions your company as the solution. Our content marketing clients see an average of 300% increase in organic traffic within 8 months.