About Roofing.Marketing
We are Canada's first AI-powered digital marketing agency built exclusively for roofing contractors. Our mission is simple: help roofers get more leads, book more estimates, and grow their businesses.
The Roofing.Marketing Story
Roofing.Marketing was born from a simple observation: roofing contractors were being sold generic marketing solutions by agencies that did not understand their business. The keywords, the seasonality, the competition from storm chasers, the unique buying behaviour of homeowners — none of it was being addressed.
Founded by Ali Sedighi, MBA — a CTO and Technology Strategist with 17+ years of experience — Roofing.Marketing set out to build the first marketing agency purpose-built for the Canadian roofing industry. We combined deep roofing industry knowledge with cutting-edge AI technology to create a platform that delivers real, measurable results.
Today, we serve 500+ roofing companies across all 13 provinces and territories, from Vancouver Island to Newfoundland. Our proprietary AI tools analyze millions of data points to optimize campaigns, predict lead quality, and maximize ROI for every client. We have grown from a one-person operation to a team of 20+ marketing professionals, all focused on one thing: making roofing contractors successful.
Meet Ali Sedighi, MBA
Founder & CEO | CTO & Technology Strategist
Ali Sedighi is a seasoned CTO and Technology Strategist with 17+ years of experience driving digital innovation across multiple industries. He holds an MBA and has spent his career at the intersection of technology, marketing, and business strategy.
Frustrated by the lack of specialized marketing solutions for the roofing industry, Ali founded Roofing.Marketing to bring enterprise-grade AI and automation technology to local roofing contractors. Under his leadership, the agency has grown to serve 500+ roofing companies across Canada, delivering an average lead increase of 230%.
Ali's expertise spans AI-driven marketing automation, local SEO strategy, conversion optimization, and scalable business systems. He is passionate about levelling the playing field for independent roofing contractors by giving them access to the same advanced marketing technology that enterprise companies use.
Mission, Vision & Values
Everything we do is guided by our commitment to delivering exceptional results for roofing contractors.
Our Mission
To empower roofing contractors across Canada with AI-powered marketing technology that delivers predictable, measurable lead generation and business growth.
Our Vision
To be the undisputed leader in roofing marketing across North America — setting the standard for how roofing companies use AI and data to dominate their local markets.
Our Promise
We treat every client's business like our own. We only succeed when our clients get more leads, book more estimates, and grow their roofing businesses.
Results First
Every campaign we run is measured against clear KPIs. We do not stop until your roofing business is generating more leads than you can handle.
Roofing Expertise
We understand the roofing industry inside and out — from seasonal demand cycles to storm-chaser competition to the specific keywords homeowners search for.
Transparency
No hidden fees, no long-term lock-in contracts, no jargon-filled reports. We provide clear, honest communication and full visibility into every dollar spent.
Innovation
We invest heavily in AI and automation to give our clients a competitive edge. Our proprietary AI tools analyze millions of data points to optimize campaigns in real-time.
Meet Our Team
A dedicated team of marketing professionals who understand the roofing industry and know how to generate leads.
Ali Sedighi, MBA
Founder & CEO
CTO & Technology Strategist with 17+ years of experience in digital marketing, AI, and business strategy. Ali founded Roofing.Marketing to bring enterprise-grade marketing technology to roofing contractors across Canada.
Sarah Mitchell
Head of SEO
10+ years of local SEO experience specializing in the home services industry. Sarah has helped over 200 roofing companies achieve top Google Maps rankings in their markets.
James Chen
Director of PPC
Google Ads certified with 8+ years managing multi-million dollar ad budgets. James specializes in storm-triggered PPC campaigns that capture leads when demand spikes.
Emily Rodriguez
Head of Content
Former roofing contractor turned content strategist. Emily brings firsthand industry knowledge to every piece of content, blog post, and video we produce.
Certifications & Partnerships
We maintain the highest industry certifications to ensure your marketing campaigns meet the latest standards and best practices.
Backed by Industry Leaders
Our team holds certifications from Google, Microsoft, HubSpot, and Meta — ensuring your campaigns are managed by certified professionals who know the platforms inside and out.
Ready to Work with Canada's Best Roofing Marketing Agency?
Book a free consultation with Ali Sedighi and discover how we can help your roofing business generate more leads than ever before.