PPC & Google Ads
Pay-per-click campaigns engineered for roofing lead generation with ROAS-focused management.
Google Ads is one of the fastest ways to get roofing leads, but it's also one of the easiest ways to waste money if you don't know what you're doing. Roofing keywords can cost $30–$80 per click in competitive Canadian markets. Our PPC specialists build campaigns that convert clicks into booked estimates — not just website visitors.
We manage Search, Display, and Google Local Services Ads (LSAs) with a focus on lead quality and cost-per-acquisition. Our AI-powered bid optimization adjusts your bids in real-time based on weather patterns, seasonality, and conversion probability. We've reduced cost-per-lead by an average of 52% for our roofing clients.
Every campaign starts with deep keyword research focused on roofing-specific intent. We create ad copy that speaks directly to homeowners facing roof leaks, missing shingles, or planning a re-roof. Combined with landing pages optimized for conversions, our PPC clients see an average ROAS of 8:1 within the first 90 days.
Key Features
Everything included in our PPC & Google Ads service package.
Google Search & Display campaign management
Google Local Services Ads (LSA) setup & optimization
AI-powered bid management & budget optimization
Roofing-specific keyword research & negative keyword lists
A/B tested ad copy & extensions
Conversion tracking & call tracking setup
Landing page optimization for roofing leads
Weekly performance reviews & monthly strategy pivots
Why Roofers Choose Us for PPC & Google Ads
Purpose-built for roofing companies. Here is how your business benefits.
Get leads in days, not months — PPC delivers immediate visibility
Control your budget with predictable cost-per-lead targets
Only pay when qualified prospects click your ad
Dominate Google with Search + LSA + Display working together
Scale campaigns up during peak storm season, down in slow months
Ready to Get Started with PPC & Google Ads?
Talk to our team today and find out how we can help your roofing company generate more leads and grow your business.